Organic Avenue

Leader of the juice craze; recommended by Gwyneth Paltrow and celebrities alike. We took the concept of a niche juice bar and transformed it into a must-have, mainstream, grab & go concept throughout NYC.

  • Expanded & modernized branding including brand voice

  • New interior design for cafes including marketing signage

  • New product packaging

  • Customer loyalty plans

  • Marketing outreach for customer acquisition

  • Marketing partnerships

  • Store opening & on-going event schedules

  • Disruptive guerilla marketing initiatives

three people sitting in front of organic avenue juice fridge

Expanded the brand to create a broader customer base without losing its soul.

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