Rice Mediterranean Kitchen
After 17 years of organic growth, a family-run business with 8 locations, was ready to leap forward. The project: crafting a brand foundation, strategy, and social media plan to launch their next chapter of expansion.
Identifying best messages & ways to communicate through omnichannel.
Competitive analysis
Deep dive analysis
Brand foundation
Communication strategy for growth
Social strategy for growth
Brand touch points created in store, online, and with social media
Streamlined customer journey in store